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October 2002
Flashing banners, popup windows, email solicitation and crap
content. The eight words that come to mind during the search
for a food and wine portal.
If you find substance in my statement, you will have probably
given up your personal quest for such a site. If this is the
case then you will enjoy this month's Media Watch as we focus
our attention to SauteWednesday.com
A couple of months ago I came across SauteWednesday. The site
is published by food junkie Bruce Cole. Every Monday and Thursday
he hand picks and posts snippets of food articles that he has
discovered during the week, offers his fearless thoughts on
the work of food and wine writers, invites readers to respond
to his comments and displays links to the best newspapers, chefs,
food writers, cooking magazines and culinary websites that can
be found on the Internet. SauteWednesday's site has recently
been redesigned. It is very clean and uncluttered, there is
no advertising and nothing for sale - just lots of good information.
For Cole SauteWednesday is a personal hobby that has blossomed
in to something bigger than he ever dream of, "I started my
site after getting tired sending out a list of links to food
articles in a weekly email to all my foodie friends," the creator
explains. "I figured it would be easier to just list all the
links on a web page where everyone could find them. So I started
SauteWednesday. I came up with the name of the site because
I wanted to refer to the Wednesday food sections that come out
in most newspapers. I needed something catchy, and SauteWednesday
kinda rhymes, so I stuck with it."
Cole's love of food and passion for culinary-journalistic self
expression keeps the momentum going at SauteWednesday, " I'm
one of those people who thinks about food, oh, say 23 hours
a day - I could talk about it all day too." Cole explains. "So
I decided to write my own little column on whatever is in the
'food news', which is the basis of the 'blog' portion of my
site. Thanks the notoriety of my column, I've actually scored
a real writing gig with a new local San Francisco magazine called
'7 x 7'. I'm writing a restaurant and food news piece (new restaurant
openings, food/wine events, etc.), plus little side bars on
items we think are cool. Kind of hard to believe, to tell you
the truth. I've always wanted to write, because I think I have
a unique opinion on the food world, and there's so much food
fluff out there, that somebody needs to speak up and say something
real."
And that is exactly what you will find at SauteWednesday.com...
Written by: Jeremy Emmerson
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