designed the GlobalChefs.com web site? REDSPROCKET
|Redsprocket took GlobalChefs.com from this...
Global Chefs, a culinary portal, was created by Chef Jeremy
Emmerson. His idea was to provide uniquely rich content to chefs,
restaurants, budding chef students and intellectuals who desire
to gain the knowledge of seasoned chefs. The challenge was this:
Organize the web site so it can acclimate a variety of content,
be easy to navigate, and provide streamlined efficiencies for
monthly production and maintenance.
Redsprocket, Incorporated was presented with a unique web site
that had great potential. As you will see, our solutions turned
out to be RED HOT!
Re-brand the look-and-feel
We took a step back and evaluated the site from the users' perspective.
The existing brand of GlobalChefs was underdeveloped and lacked
the punch that would attract new users and keep them coming
back for more. Redsprocket, Incorporated established a recognizable
type style that made the brand identity "pop." Additionally,
the tag line was positioned beneath the identity to unify the
brand with its purpose.
We looked at how the content was organized and observed the
relationships between each page in the site. We were able to
reorganize the site structure into an intuitive format and followed
the navigational maps created by the information architect.
We used Cascading Style Sheets (CSS) to drive the template structure
of the site, including the background colors and type styles
used to create each page. By using the CSS's, we were able to
provide a twelve month graphics library which enables GlobalChefs
to change the "look and feel" on a monthly basis. This solution
brings excitement to the site by giving the users a fresh new
design with limited development effort. Finally, by using traditional
design styles borrowed from magazine and newspaper layouts,
Redsprocket created columns of text to improve readability.
Simplicity, with a touch of imagery, was a key ingredient
for a successful redesign.
Visit the RedSprocket web site today
DESIGN with the USER in mind